Technology has brought everyone closer. One sector that has taken advantage of this development is business. Businesses that offer services use the internet to get clients. It’s the most viable way to earn profit nowadays since everyone seems to be online.
Building a customer base through a website is frequently used today. In 2018, 71% of small businesses had established some online presence. This only means that most industries are moving along with the digital age to get clients.
While having a website boosts your online presence as a business, the struggle doesn’t end there. There’s one vital thing you have to remember if you want to get clients through your website. An optimal web design. So what are the things to remember when designing a website that’ll attract clients to contact you? Check out some of these tips that you can apply to your business website:
Inviting Homepage
Your web page might look pleasing, but is it welcoming enough? Suppose you’re building a website or relaying your ideas to a web developer. Your homepage should be the first thing you must focus on. When Adobe conducted a survey, 38% of the participants would stop engaging in poorly designed websites. This is why it’s imperative to make your homepage striking.
As far as getting clients to reach out to you, you have to use your homepage for this purpose. Utilize space in your website where you can put a Contact Us button. Make a very persuading case on why people should choose you. This way, if you convince them that you’re the one they’re looking for, they can quickly know where and how to contact you. That’s one instant client for you. Your website’s homepage is the perfect introduction of your business to potential clients. Make a lasting impression with this space.
Web Forms
Web forms are fields where clients can put their information. Having one of these on your website is advantageous. It’ll be easier for your clients to give you detailed information about their concerns. It’ll also be helpful on your end. Web forms are the most accessible for your clients to interact with your web page. It’s easy to use and can give the assurance that their message is sent to you.
It’s also a very convenient way of getting in a virtual line for your clients. They’re going to do this instead of physically lining up on a business place. They’d also rather choose this method than wait for a customer representative over the phone. If you want your clients to tell you their concerns in detail, a web form is a way to go.
Dedicated Contact Page
You don’t want your potential clients scrambling through your website just to find your email address. An aggregated contact page that displays all the ways to contact your business is a must. Gone are the days of skimming through Yellow Pages and classified ads.
Companies should be as open as to how it’s accessible online. That’s what your main goal is, anyway. Aside from a dedicated contact page, there are other spaces on your website you can use. A website’s footer is one. You can put your contact information in this section, along with your logo and services.
There are just so many places on your web page that you can use for this purpose. You just have to be imaginative and wise in placing your contact information.
Quick Response Team
If you aim to get clients for your business, your people should also be quick to take action. Say you have a company that deals with home damages. You should be apt when it comes to addressing your clients’ concerns. Your team should have undergone comprehensive restoration training. This way, they’re prepared and well-versed for their job once your clients need your services. The quality of their work can speak volumes to your business’s reputation.
Your business should also have a very responsive team that handles your help desk. It’s necessary to treasure every precious minute of your clients. If a problem arises, there should be people on standby that can take action real quick.
Review Section
Lastly, clients always go for honest business entities. These are businesses that don’t hide from customer feedback. People only want the best for themselves. They can only obtain this assurance if they can read reviews from your previous clients.
A review section boosts client confidence in doing business with you, especially when your business has mostly positive reviews. This can also make your clients perceive that you’re transparent with them. If you want to show off your quality service to potential clients, create a review section.
Getting leads online can be challenging at first. You are going to compete with a lot of more established businesses. But if you know how to entice clients to choose you, you can get some of them to try what you can offer.
