Before making a purchase, clients check a brand’s website to see whether it’s a company worth trusting. Besides being a way to showcase products, businesses are now using their official websites as online shops so customers can browse and conveniently check out the items that strike their fancy.
Since it’s difficult to check the physical conditions of products online meticulously, customers turn to how a website looks and decide if it’s a company offering legitimate business. To increase your website traffic and make it look more credible, below are factors you should keep in mind.
Loading Time
On average, people only spend approximately forty-five seconds on a website, giving businesses less than a minute to entice customers to make a purchase. What’s unfortunate is that if your website has trouble loading, you will not even have that forty-five-second chance. Many factors contribute to a slow website; drops in speed are mainly due to large image files, your hosting provider, and coding.
Compressing and optimizing your images will decrease their weight and help your site load more quickly. Looking over your code and eliminating characters and spaces also aid in giving you a faster loading time.
Content-Driven SEO
Search rankings work by reviewing sites that offer relevant and SEO-friendly content. If you abide by simple search ranking rules, you can easily land your site on the top page of search engines. SEO-driven articles utilize keywords, headlines, and subheads, plus brief and concise paragraphs. The use of keywords is pivotal in making SEO-friendly content, so you need to look for words most likely used by people when searching up specific topics.
Search engines offer a free solution for finding the right keywords. You can search the topic you’re writing on using search engines and form your keywords using the questions in the suggested subjects related to your original query.
Sharp Images
The spec sheet and images are the only information customers can rely on when shopping online, so you have to ensure that your images are crisp and clear. But as mentioned above, you want to avoid uploading images with large sizes as much as possible to prevent slow loading times. Thankfully, there are still ways to keep the quality of your photos without adding strain to your site’s bandwidth. Image formats like JPeg XR and WebP decrease image size by up to fifty percent, allowing you to publish quality photos while maintaining your website’s speed.
Appealing Design
Just like with brick-and-mortar stores, the design also matters for your website. Because you don’t have the leeway of using shelves and appealing store designs usually seen in physical shops, you have to be creative in choosing the colors, layout, and font on your website. To make things easier, you can take inspiration from your business’s branding and follow its color scheme and font style for your site’s palette and content.
Aside from creating a visually appealing webpage, you should also take into consideration its readability. It would help if you relied on a professional website design company specializing in creating various software solutions to ensure that your site features excellent design and layout from its launch.
Updated Content
Similar to SEO-driven articles, updated content also helps improve your search engine rankings. Search engines regularly visit sites, especially ones that are freshly updated. So when you give your sites frequent weekly updates, you get the chance to move a little higher in SEO rankings and become more visible to clients. Other than updated content, you should also perform website maintenance to guarantee that your site’s loading speed and design remain top quality.
Mobile Friendliness
Phones are lighter and easier to handle, making these portable gadgets the go-to devices for quick searches and looking up websites. As much as possible, you want your online portal to be accessible to most devices, including computers and mobile phones. When building a mobile-friendly site, you have to keep in mind that the designs that work for big screens may not look appealing in small displays.
It would be best if you prepared a different layout and codes for smaller devices. For instance, you can use lighter images and bigger font to make the design pleasing from a small screen.
Easy to Navigate
Most websites feature home, shop, about, and contact us tabs. By following the standard placements of website features, you create strong site navigation and give your clients a convenient and smooth browsing experience. Some think that placing tabs and options in unexpected areas can lead to site visitors exploring and seeing more of the site and products, but this only leads to frustration on the guest’s part, resulting in them ultimately leaving the portal.
A website is now a part of normal business operations. With a well-functioning business portal, you can improve your brand image and garner more clients.
