Social Media Marketing: Facebook Ad Formats that Generate Enviable ROI

Facebook has over 1.8 billion active users. What does this number mean for your business? You can guarantee that whatever products or services you’re offering, a good percentage of your target market is on Facebook. According to Investopedia, Facebook had a net income of $22.1 billion of $55.8 billion in total revenue. If you’re still not advertising your products on Facebook, your competitors probably are.

However, Facebook advertising can be overwhelming for some business owners. With the sheer number of targeting options, objectives and main ad formats available, no one can blame you.

To help you understand your options and make choices for the growth of your business, here’s a breakdown of the six main Facebook ad formats that generate enviable ROI.


Photo ads offer a clean and simple format to feature inspiring images and copy. They’re great for social media marketing beginners, especially if you don’t have an in-depth understanding of how to optimize Facebook campaigns.

Photo ads enable you to present your products through high-quality imagery, increasing awareness of who you are and what you offer. If you have tangible products to promote, photo ads are the ideal way to make them stand out in people’s timelines.


The appeal of this format is its ability to capture the attention of Facebook users as they scroll the platform . You can show off your product’s features and draw people in with sight, sound and motion.

You can either boost a post from a Facebook Page that has a video or create video ads in Ads Manager. Depending on the placement, video ads support multiple aspect ratios.


Facebook Stories are customisable experiences that allow people to immerse themselves in your content. You can connect with them in their everyday moments, making them experience new things outside their daily routines.

Stories are fast, authentic and helpful. They delight people in new ways, engaging them with content they can understand at a glance.


Carousel ads allow you to showcase up to ten photos or videos in a single ad, each with its own link. You can highlight various products or develop a brand story across each card. Many agencies that provide SEO services in London suggest this ad format to their clients because of its space efficiency and potential for compelling storytelling.


Slideshow ads are video-like ads made of motion, text and sound. These lightweight clips load quickly and play well on every connection speed. Unlike video ads, they’re faster and more affordable to create.

You can create a slideshow ad in minutes and use it to tell a story that develops over time. You can also create a slideshow ad by using an existing video or the stock images available in the ad creation process.


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Collection ads allow people to move from discovery to checkout in a seamless and immersive way. Each collection ad features a main image or video with four accompanying images in a grid-like layout. Facebook users who tap on your ad to browse or learn more are automatically taken to a quick-loading post-click experience, all without leaving Facebook.

Facebook is a business-friendly platform that offers relatively cheap ads that extend your reach and help you gain new customers. Target your ideal audience today with the ad formats above and reap the benefits of social media marketing.

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